A little update

So many fun new things are happening

Oh, dear readers.

So many fun, new things are happening. The excitement of my new job hasn't waned, and in fact, that's most of the point of this particular post.

I recently assumed a new role as a sales manager with Entourage X, a local trade-show booth and business-to-business marketing firm whose mandate is to help our clients stand out in their markets. The great part of my job is the excitement of putting my clients in a position to target their market with a combination of fun booth theming, cool activations and interesting promo items that create brand engagement.

I have been putting together some cool blogs that reflect the new role and how we can help our clients.

I'd love to hear what you think!

Dude, why should I invest in a custom trade-show booth?

That’s a great question, and I’m so glad you asked it. Investing in a custom trade-show booth can be a considerable investment and bottom-line-focused companies are often asking themselves ‘Why would I invest my hard-earned money in such a booth?’

Increased engagement

Today, people expect so much more than a traditional sales pitch. Trade-show attendees expect interactive and immersive experiences that engage more than one of their senses to create a lasting impression. When you customize your trade-show booth, you can add modern experiential opportunities like video, live demonstrations, hands-on virtual reality experiences, and 3D product visuals designed to keep your audience engaged. The more you engage attendees, the more likely they’ll be to follow you on social platforms, buy your products or services, and become loyal customers.

Modular booths can create a MASSIVE visual impact

Investing in a customized modular trade show booth allows you to maximize your return on investment at each trade show you attend. If you’re using a similar booth design or style at multiple trade shows each year, investing in a custom modular exhibit allows you to easily add on to it, reconfigure the design, and update graphics. You can do all this while maintaining a consistent look and feel that matches your brand. Do you want to project an image of success and credibility? A modular custom exhibit can enhance your brand in so many ways and can do so quickly. Whether you choose to invest in your own custom booth or try out a few rentals, a great design that matches your business needs allows you to attract leads, enhance customer engagement, and drive more sales.

Going to many different shows?

If you attend multiple trade shows each year, having a versatile, modular exhibit that can adapt to any space makes life much easier as you travel from show to show and space to space. Modular exhibits can easily be modified to fit different booth sizes and layouts, so you’ll never have to compromise. When you’re looking for an option you can take anywhere, investing in portable trade-show displays saves you time and energy with a solution that’s easy to transport and set up. A modular booth helps you maintain your brand image while keeping your booth fresh at every trade show you attend, no matter the size of your booth.

Keeping your message consistent is paramount. So is the importance of building relationships that go beyond the trade-show floor. While many companies will have flashy booths, eye-catching features, giveaways, and snacks, the true goal of a trade show is to build relationships with attendees that go beyond the show itself. The best way to generate leads, maintain strong relationships, and turn talk into conversions is to create a reliable follow-up strategy.

The right digital tools can help your company gather and use valuable analytics and metrics about the traffic you receive at a trade show. By learning more about the level of engagement and the demographics of your audience, your company can build and maintain valuable relationships after each trade show. A universal lead-capturing tool can help you organize contact information from attendees, gather insights about your key demographics, retrieve pipeline and sales metrics, and more.

With an impressive modular booth, immersive digital experiences, and cutting-edge lead management tools, your company can make the most of your next trade show.

That custom design can set you apart. In the end, isn’t that your goal? Let us help you reach it!

I'm going to start sharing some of the fun booths I've worked on already over the next few weeks.

Got a booth? Going to a show? Want to talk things over? Send me an email at mlalonde@entrouragex.com and we can get the ball rolling.